News
February 9, 2021
Falken Tires Returns As Official Light Truck Tire Of American Flat Track
RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., will continue as the Official Light Truck sponsor of the popular Progressive American Flat Track (AFT) race series for the second consecutive year. The tire brand is well known for its aggressive high-performance tires designed for all types of vehicles sold in North America, especially its Wildpeak line which has developed a strong following among owners of light trucks and SUVs.
Read More
February 3, 2021
Falken Tires Commits To Again Search For The Ultimate Street Car Through Its Sponsorship In 2021
RANCHO CUCAMONGA, CA – Recognizing that grassroots motorsports consistently appeals to automotive enthusiasts throughout North America, Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., will return in 2021 for its seventh year as a sponsor to the Ultimate Street Car Association series, best known as “Optima’s Search for the Ultimate Street Car.”
Read More
January 29, 2021
Falken Tires Prepares For 2021 Off-Road Racing Season With Aggressive Complement Of Teams
RANCHO CUCAMONGA, CA – Coming off a strong 2020 off-road season that saw Falken Tires and its drivers earn significant victories and national championships, the tire brand is further ramping up its driver ranks for 2021 in its goal to aggressively compete in Ultra4 Racing and its impending King of the Hammers week-long calendar of events. Falken Tires’ new Supervisor of Light Truck and Off-Road Events Doug Fletcher expressed his excitement about Falken’s race program for this year: “We’ve got a great mix of Falken and off-road veterans as well as several new drivers who will join our team this year, starting with Josh Atteberry, who will compete in both the 4600 Class and Class 11.”
Read More
December 14, 2020
FALKEN AZENIS FK001 A/S Selected as Factory Standard Tires for Toyota’s New Model “MIRAI”
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance FALKEN “AZENIS FK001 A/S” tires to Toyota Motor Corporation for use as factory standard tires on their new model “MIRAI” fuel cell electric vehicle (FCEV) for the North American market, which went on sale this December.
Read More
November 26, 2020
DUNLOP to Continue Supplying One-Make Tires for Moto2 & Moto3 Classes at FIM Road Racing Grand Prix World Championship Through 2023
Sumitomo Rubber Industries, Ltd. is pleased to announce that we will continue supplying one-make tires under our world-renowned DUNLOP brand for the Moto2 and Moto3 Classes at the FIM Road Racing Grand Prix World Championship, which ranks among the world’s premier motorcycle racing tournaments, through 2023.
Read More
November 16, 2020
Falken Tires Selected As Original Equipment Supplier To All-New 2021 Toyota Sienna
RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., has been selected as a supplier to Toyota Motor Sales, U.S.A.’s 2021 Sienna, providing its Falken ZIEX ZE001A All-Season tire, sized 235/65R17 103T. The new 2021 Toyota Sienna, designed, engineered and assembled in America, will be available in Toyota showrooms starting late 2020 or early 2021, according to Toyota. Falken Tires will manufacture its product in Buffalo, New York, the company’s first original equipment tire produced at this factory.
Read More
October 29, 2020
FALKEN Tires Selected as an Original Equiptment Supplier For All-New 2021 Nissan Rogue
Sumitomo Rubber North America, Inc., Sumitomo Rubber Group's American sales company, has been selected as an official tire supplier for front-wheel-drive models of the redesigned 2021 Nissan Rogue crossover.
Read More
February 21, 2020
FALKEN tires for the Audi A1 citycarver
Falken Tyre Europe GmbH, Sumitomo Rubber Group's European sales company is pleased to announce the FALKEN ultra-high-performance tire and test favorite AZENIS FK510A has equipped the new model of Audi's A1 Series: Audi A1 citycarver with tires in the dimension 205/55R17 at factories. Since autumn 2018, the compact SUV Audi Q3 has been commercially available, it also being equipped with FALKEN summer tires at factories.
Read More
February 12, 2020
FALKEN to Compete in Nürburgring 24h-Race with Twin Porsche 911 GT3R Racecars—Supporting the Race as an Official Sponsor for the 13th Straight Year
Sumitomo Rubber Group affiliate Falken Tyre Europe GmbH is pleased to announce that our own Team FALKEN Motorsports will be competing in one of the world's largest touring car races: the Nürburgring 24h-Race (Official Name: ADAC TOTAL 24-Hour Race), which will be held this coming May 21st through 24th in Nürburg, Germany. For this year's race, Team FALKEN Motorsports will be gunning for the win with twin Porsche 911 GT3R racecars equipped with 4.0ℓ, 550HP engines and featuring the latest high-performance specifications.At the same time, as an Official Sponsor of the Nürburgring 24h-Race through our FALKEN brand, we are also proud to play a part in bringing so much excitement to so many racing fans throughout the world.
