News
February 3, 2021
Falken Tires Commits To Again Search For The Ultimate Street Car Through Its Sponsorship In 2021
RANCHO CUCAMONGA, CA – Recognizing that grassroots motorsports consistently appeals to automotive enthusiasts throughout North America, Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., will return in 2021 for its seventh year as a sponsor to the Ultimate Street Car Association series, best known as “Optima’s Search for the Ultimate Street Car.”
After 35+ years of outstanding results on the track, Falken has earned a reputation as a leader in high performance tires designed for all types of vehicles. From the Formula Drift Championship-winning AZENIS RT615K+ to the Nürburgring-conquering AZENIS FK510, and the long-awaited AZENIS RT660, Falken’s UHP products have developed a strong following among owners of sport compacts, muscle cars, luxury sport vehicles, and track-day cars.
Optima's Search for the Ultimate Street Car series has exploded into a national phenomenon. It's a series where anything from a 1930’s sedan to a 2020 Porsche 911 can compete on world-class racetracks under a fairly straightforward set of rules. Over the years, the series has also gone to great lengths to ensure the most-competitive vehicles really are legitimate street cars.
