News
February 9, 2021
Falken Tires Returns As Official Light Truck Tire Of American Flat Track
RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., will continue as the Official Light Truck sponsor of the popular Progressive American Flat Track (AFT) race series for the second consecutive year.
The tire brand is well known for its aggressive high-performance tires designed for all types of vehicles sold in North America, especially its Wildpeak line which has developed a strong following among owners of light trucks and SUVs.
“These customers are also incredible enthusiasts of American Flat Track, so it’s an important audience that Falken Tires wants to reach and clearly build a relationship with,” stated Jonathon Bradford, Falken’s Manager, Motorsports and Events.
“It’s important for Falken to work alongside our sister brand – Dunlop Motorcycle Tires – so this series is really a win-win for us,” added Doug Fletcher, Falken's Supervisor of Light Truck and Off-Road Events.
