News
November 18, 2021
DUNLOP “SP SPORT MAXX GT600 DSST” High-Performance Run-Flat Tires Selected as Factory Standard Tires for 2022 Model NISSAN GT-R & NISSAN GT-R NISMO
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance DUNLOP “SP SPORT MAXX GT600 DSST” run-flat tires to Nissan Motor Corporation for use as factory standard tires on their 2022 Model “NISSAN GT-R” and “NISSAN GT-R NISMO,” both of which went on sale this October.
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November 11, 2021
FALKEN “ZIEX ZE310A ECORUN” Selected as Factory Standard Tires for SEAT LEON
Falken Tyre Europe GmbH, Sumitomo Rubber Group's European sales company is pleased to announce that we have begun supplying FALKEN “ZIEX ZE310A ECORUN” tires to SEAT LEON.
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August 5, 2021
Sumitomo Rubber Establishes Long-Term Sustainability Policy: “Driving Our Future Challenge 2050”
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have recently established a new Long-Term Sustainability Policy: “Driving Our Future Challenge 2050.” Taking its name from the Slogan of Our Philosophy: “Rubber and Beyond, Driving Our Future,” this new policy reflects our strong commitment to working to create a brighter future for all as espoused in our new corporate philosophy framework.
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July 21, 2021
FALKEN EUROALL SEASON AS210 Released in Germany as First Tire to Feature CORESEAL Technology for the Prevention of Air Leaks
Sumitomo Rubber Industries, Ltd. is pleased to announce that our European tire sales subsidiary (Falken Tyre Europe GmbH) has released to market the first tire to feature our proprietary CORESEAL*1 sealant tire technology, which prevents air leakage caused by damage to the tread of a tire. Our FALKEN EUROALL SEASON AS210 is now available in Germany.
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July 16, 2021
Factory fit for FALKEN on the AUDI A3 Plug-in-Hybrid
Low rolling resistance, optimum traction on all surfaces as well as the ability to bear high loads are the specialist tire requirements for today’s electric and hybrid vehicles. Falken Tyre Europe GmbH, Sumitomo Rubber Group's European sales company is pleased to announce that, FALKEN have begun supporting vehicle manufacturers to satisfy these demands with the latest example being the fitment of ZIEX ZE310A ECORUN (205/55R16 94V XL) in Ingolstadt, where the successful AUDI A3 TFSI e hybrid is being manufactured.
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June 8, 2021
DUNLOP “ENASAVE EC300+” Selected as Factory Standard Tires for the LEXUS UX300e
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our environmentally friendly DUNLOP “ENASAVE EC300+” tires to LEXUS for use as factory standard tires on their first commercial electric vehicle (EV) model: the LEXUS “UX300e.”
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May 10, 2021
Team Falken Takes First And Second At Formula Drift’s 2021 Season Opener
BRASELTON, GA – After taking first at Formula Drift’s 2020 season finale, Team Falken’s Aurimas “Odi” Bakchis picked up right where he left off, starting Formula Drift’s 18th season with another victory at Road Atlanta. Standing next to him on the podium was teammate Matt Field, who earned second at FD’s 1st Round of the 2021 campaign.
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March 12, 2021
FALKEN Tires Receive Top Marks in ADAC Tire Testing
Sumitomo Rubber Industries, Ltd. is pleased to announce that our FALKEN AZENIS FK510 tires received the No. 1 overall rating in recent tire testing performed by Europe’s largest automotive federation: ADAC (Allgemeiner Deutscher Automobil-Club e.V. (English: General German Automobile Club)).
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February 9, 2021
Sumitomo Rubber Group to Augment Production Capacity at USA Factory～Responding to Strong Demand in the North American Market
Sumitomo Rubber Industries, Ltd. is pleased to announce that, in order to respond to increased demand driven by strong sales of our high-performance tires for SUVs and light trucks in the North American market, our group has decided to invest in increasing production capacity for passenger car tires and light truck tires at our factory in the United States. With a planned investment of 96 Million USD (Approx. 10.1 Billion JPY*), this capacity increase will see the factory’s daily maximum output in these tire categories increase from the current 6,500 tires per day to 12,000 tires per day by the end of 2023. At the same time, in response to increasing sales of truck and bus tires in North America, we have also decided to invest 26 Million USD (Approx. 2.7 Billion JPY*) to increase production capacity in these categories at our USA Factory from the current 1,750 tires per day to 2,300 tires per day by the end of 2024. All told, we are planning to invest a total of 122 Million USD (Approx. 12.8 Billion JPY*) in order to augment production capacity and improve overall productivity at our factory in the United States over the coming years.
