News
March 10, 2023
Announcing the Launch of FALKEN “e. ZIEX” – a New Replacement Tire for EV～Accelerating the Development of EV Tires～
Sumitomo Rubber Industries, Ltd. is pleased to announce that we will be launching FALKEN “e. ZIEX” as a new line of replacement tires for electric vehicles (EV) in Europe, where the market for EV has been growing at a rapid pace. Featuring the highest level of fuel (energy) efficiency of any tire that we have offered to date, “e. ZIEX” is our second line of replacement tires designed for EV, joining the ranks of DUNLOP “e. SPORT MAXX,” which we launched in China last year.
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February 21, 2023
Sumitomo Rubber Group Support Relief Efforts for Earthquake in Turkey and Syria
Sumitomo Rubber Group would like to express our sincere sympathy and support to the victims and those affected by the devastating earthquake that hit southern Turkey and northern Syria. Our thoughts and prayers are with them.
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January 16, 2023
Announcing the Launch of FALKEN “AZENIS FK520L” & “AZENIS FK520” The Next Evolution of FALKEN’s Flagship Tires – Rated No. 1*1 in Europe
Sumitomo Rubber Industries, Ltd. is pleased to announce the launch of the latest flagship tires for our FALKEN Brand, which has garnered widespread popularity in Europe and North America. Our latest “AZENIS FK520L” flagship tires for premium vehicles and “AZENIS FK520” EMT*2 tires combine outstanding cornering performance with high all-around performance on wet road surfaces. Available in 68 sizes (total) at launch and featuring open pricing, these new tires will first go on sale in Japan on March 1 before subsequently launching in Europe, North America and other regions.
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January 10, 2023
FALKEN “ZIEX ZE001 A/S” Selected as Factory Standard Tires for the Latest SUBARU CROSSTREK
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance FALKEN “ZIEX ZE001 A/S” all-season tires to SUBARU for use as factory standard tires on their latest CROSSTREK, which launched December 2022.
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October 7, 2022
FALKEN TIRES ANNOUNCES WILDPEAK R/T FOR DECEMBER 2022
RANCHO CUCAMONGA, CA – Following the sales success of and continuing demand for Falken Tires’ Wildpeak tire lineup, the brand, a subsidiary of Sumitomo Rubber Industries of Japan, will introduce its fifth Wildpeak line, the Wildpeak R/T, for availability in December 2022.
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October 3, 2022
FALKEN TIRES TO SUPPLY WILDPEAK ALL-TERRAINS TO ALL-NEW 2022 TOYOTA TUNDRA TRD PRO AND TRD OFF-ROAD
RANCHO CUCAMONGA, CA – Continuing its strong relationship as an Original Equipment supplier to Toyota Motor Sales U.S.A., Inc., Falken Tires, a subsidiary of Sumitomo Rubber Industries of Japan, will provide its highly-regarded, competition-proven Wildpeak All-Terrain tires to the all-new 2022 Tundra TRD models.
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September 29, 2022
FALKEN TIRES DESIGNATED ORIGINAL EQUIPMENT TIRE ON NEWLY INTRODUCED 2023 MAZDA CX-50 MERIDIAN EDITION
RANCHO CUCAMONGA, CA – Continuing its Original Equipment momentum as well as its relationship with Mazda North American Operations, Falken Tires, a subsidiary of Sumitomo Rubber Industries of Japan, will provide its rugged crossover-specific tire, the Wildpeak A/T Trail, size 225/60R18, with a 100H speed rating, to the first-ever 2023 Mazda CX-50 Meridian Edition model.
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September 15, 2022
FALKEN TIRES EXPANDS RAM 1500 OE WILDPEAK COVERAGE WITH NEW 22-INCH OFF-ROAD PACKAGE FOR 2023 MODEL
RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries in Japan, has extended its original equipment relationship with Stellantis through the introduction of a 22-inch WILDPEAK A/T3WA. The complete tire size is 285/45R22XL (114H XL BSW) and will be available on the Ram 1500 Laramie, Limited Longhorn and Limited 1500 trucks beginning in December 2022.
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September 1, 2022
FALKEN TIRES INTRODUCES ULTRA HIGH PERFORMANCE ALL-SEASON WITH ALL-NEW AZENIS FK460 A/S
RANCHO CUCAMONGA, CA – Rounding out its AZENIS high performance lineup, Falken Tires has introduced all-new AZENIS FK460, the latest ultra-high performance all-season tire. The FK460 pairs the versatility customers demand from a tire they can run year-round with the excitement expected from Falken’s popular performance line.
